The Story So Far
Hi, I'm Alex.
I've been working in analytics for 15 years—pricing strategy, platform development, team leadership, teaching—and started my own consulting firm in 2019. If I'm being honest, I didn't start with a clear niche or target market. I thought I'd help organizations get better at analytics through coaching and teaching.
The work that actually materialized was different. Through my network, I started getting pulled into situations where new leaders had just taken over operations and needed to establish what good performance looked like—not optimize what was already there, but define it in the first place.
Who I Serve Best
It took several years before I recognized the pattern:
A new CMO couldn't get timely visibility into marketing performance—manual reporting only tracked spend, not what was actually working.
A COO inherited decades of transaction data but had no way to leverage it for operational decisions.
A VP Operations discovered their key metrics were driving completely wrong behaviors—measuring the wrong things entirely.
New ownership trying to use deal assumptions and underwriting models as operational understanding—only to realize those projections don't translate to day-to-day performance visibility.
The technical challenges were usually straightforward. The hard part was always definitional: figuring out what "good" actually meant for that specific situation.
That became my focus—helping new leaders and owners in those first 6-18 months establish what good looks like before worrying about optimization.
You're probably a fit if you're:
New executive or management team members stepping into operational opacity—where asking for performance data reveals the systems can't actually tell you what's working.
An Independent Sponsor or Operating Partner needing operational visibility in portfolio companies—where "just build a dashboard" doesn't work because nobody knows what should be on it.
